Privacy Policy
How Prime Detailing Group collects, uses, and protects your personal data.
1. Who we are
Prime Detailing Group ("we", "us", "our") is an auto detailing studio located at V. dei Laghi, 97, 00047 Marino RM, Italy. We can be contacted at support@primedetailinggroup.com or +39 315 152 2473.
We are the data controller for personal data collected through this website.
2. What personal data we collect
We collect personal data only when you actively provide it. This includes:
- Your name
- Your email address and/or phone number
- The service you are interested in
- Information about your vehicle (make, model, year)
- Any additional information you provide in the message field
We also collect technical data automatically when you visit our website, including your IP address, browser type, operating system, referring URL, and pages visited. This data is used only in aggregate form for analytics where you have consented to analytics cookies.
3. How we use your data
We use the personal data you submit through our contact form to:
- Respond to your enquiry
- Provide you with a quote for the service you have asked about
- Follow up on your enquiry if you have not received a response
We do not use your data for marketing purposes without your explicit consent. We do not sell your data to third parties.
4. Legal basis for processing
We process your personal data on the basis of:
- Legitimate interest — responding to enquiries you have initiated
- Consent — you tick the consent checkbox before submitting the contact form, confirming that you have read this Privacy Policy
- Consent — for any optional analytics cookies you have accepted
5. How long we keep your data
Enquiry data submitted through the contact form is retained for 12 months from the date of submission, or until the enquiry is resolved, whichever is sooner, unless we are required by law to retain it for longer.
6. Who we share your data with
We share your data with:
- Email delivery provider used to route your enquiry to us. This provider acts as a data processor on our behalf and is bound by appropriate data processing terms.
- Hosting provider — our web hosting provider stores the website and its data on servers within the European Economic Area.
We do not use analytics services and do not share your data with any third-party analytics or advertising platform.
7. Your rights
Under the General Data Protection Regulation (GDPR) and applicable Italian data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data (the "right to be forgotten")
- Object to processing of your data
- Request restriction of processing
- Data portability
- Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, contact us at support@primedetailinggroup.com. We will respond within 30 days.
You also have the right to lodge a complaint with the Italian data protection authority (Garante per la Protezione dei Dati Personali) at garanteprivacy.it.
8. Cookies
We use cookies as described in our Cookie Policy. You can manage your cookie preferences at any time using the "Cookie preferences" link in the footer.
9. Security
We take reasonable technical and organisational measures to protect your personal data. Our website uses HTTPS encryption for all data in transit. Form submissions are validated and sanitised server-side before processing.
10. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the website after a change constitutes acceptance of the updated policy.
11. Contact
For any questions about this Privacy Policy or how we handle your personal data, contact us at:
Prime Detailing Group
V. dei Laghi, 97, 00047 Marino RM, Italy
support@primedetailinggroup.com
+39 315 152 2473
Legal notice: This Privacy Policy is a template provided for operational setup. It must be reviewed and approved by a qualified legal professional familiar with Italian and EU data protection law before the website goes live. This document does not constitute legal advice.